May 2017

PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION
Yangon, Myanmar
30 May 2017

Myanmar organises fourth Heritage Trail Rally

From June 3 until June 9 2017, Myanmar Tourism Marketing (MTM) will organise the fourth edition of its Myanmar Heritage Trail Tourism Rally. This year the Rally will start in Myanmar’s biggest city Yangon. After Yangon, the first stop will be Dawei. Afterwards, it will go Myeik. After Myeik, the next stop is Kawthoung. Then the route will continue to Mawlamyine, via Myeik. After going to Mawlamyine, the route goes back to Yangon.

Yangon, 16 May 2017 – For the fourth time, Myanmar will host its Myanmar Heritage Trail Tourism Rally. During the Rally, a group of drivers will make a road trip through some of the lesser known places of Myanmar. Media will also cover the Rally to increase the visibility of the event.

The main purpose of hosting the event is to market and promote Myanmar for the benefit of the entire tourism industry. Through the Rally, MTM tries to increase the public awareness of lesser known tourist destinations in Myanmar, at home and abroad. The Rally is also meant to show Myanmar as an ecological tourism destination.

In recent years, the roads in Myanmar have been greatly improved. In the past, a lot of roads were inaccessible, especially during the green season. Nowadays, the roads in Myanmar are accessible year-round, which makes the green season an even better time to visit the country.

The Rally will start in Myanmar’s biggest city Yangon. The former capital is a lively city rising since the economic liberalisation of Myanmar. The most important sight of the city is the Shwedagon Pagoda, one of the most important Buddhist stupas in the world. Furthermore, Yangon is known for its colonial buildings in its downtown district, which is packed with food and book venders, open-air markets and temples, mosques and churches existing next to each other.

The first stop of the Rally will be the seaside town Dawei. Dawei is a really upcoming town, because of the Dawei Special Economic Zone, which consists of creating a deep-sea port rivalling with Singapore’s and creating the largest industrial zone in Southeast Asia.

Afterwards, the route continues to Myeik, a peninsula in the Andaman Sea. Myeik has been an important international port for over 500 years. It has a long trading history and therefore has a very multicultural population. The rich history of the city is also reflected by its architecture, varying from mosques and churches to traditional wooden homes and colonial mansions. The city is also home to a large fishing fleet and is the centre of the pearl industry of Myanmar. It is also the gateway to the Myeik Archipelago.

After the important port city of Myeik, the next stop is the small port of Kawthoung, which is the southernmost point of Myanmar’s mainland. It is separated from Thailand by the Pagyan River. Just as Myeik, Kawthoung is another gateway to the Myeik Archipelago.

On the fourth day, the participants of the Rally will be doing a lot of activities in Kawthoung as well as visiting the islands of the Myeik Archipelago. The islands are known for its pearls and marine products, but the main attraction of the islands are the untapped beaches. Most islands are uninhabited, but some have tiny villages with mixed populations.

The next stop will be Mawlamyine, located between hills and the Thanlwin River. The city is well known for its colonial buildings, churches and mosques. This place was also the inspiration for the famous writers George Orwell and Rudyard Kipling. Kipling wrote his famous poem ‘Mandalay’ after visiting Mawlamyine. Orwell, whose mother was born in Mawlamyine, used it as the setting for his stories ‘Shooting an Elephant’ and ‘A Hanging’. The area around Mawlamyine has a lot of attractions as well, like beaches and caves.

The Myanmar Heritage Tourism Trail 2017 shows a wide variety of everything Myanmar has to offer to tourists.

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Additional information and sources:

http://www.lonelyplanet.com/myanmar-burma

https://en.wikipedia.org/wiki/Yangon

https://en.wikipedia.org/wiki/Dawei

https://en.wikipedia.org/wiki/Myeik,_Myanmar

https://en.wikipedia.org/wiki/Kawthaung

https://en.wikipedia.org/wiki/Mergui_Archipelago

https://en.wikipedia.org/wiki/Mawlamyine

About Myanmar Tourism Marketing
Myanmar Tourism Marketing (MTM) aims to promote Myanmar as a sustainable tourism destination that can be visited the whole year round. It is part of the Myanmar Tourism Federation and is mainly privately funded by key members of the tourism industry in Myanmar. The MTM team is happy to assist press and media to publish more about tourism in Myanmar. Visit www.tourismmyanmar.org and follow us on www.facebook.com/myanmartm

For editors & journalists
Editors can request more images directly from Myanmar Tourism Marketing office

Media queries and questions regarding this Press Release or future media trips or TV and film opportunities in Myanmar can be addressed to:

Thijs Koene

Myanmar Tourism Marketing
No. 204, Bo Myat Tun Road (Middle Block) Pazundaung Township

Yangon, Myanmar
Tel: +959 977204456, 58, 59, 60

Mobile: +95 9 966 961079

E-mail: publicrelationscommittee@tourismmyanmar.org

Website: www.tourismmyanmar.org

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Instagram: www.instagram.com/myanmartourismmarketing/

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