FOR IMMEDIATE DISTRIBUTION
12 January 2018
Myanmar organises fifth Heritage Trail Rally
From January 19 until January 26 2017, Myanmar Tourism Marketing (MTM) will organise its fifth Myanmar Heritage Trail Tourism Rally. This year the Rally will start in Myanmar’s biggest city Yangon, the stops after will be Sagaing, Shwebo and Wetlat before continuing to Butalin, Monywa, Kanbalu, Kawlin, Inndaw, Katha, Banmauk, Pinlebu, Yay Oo and back to Yangon.
Yangon, 19 January 2018 – For the fifth time, Myanmar will host its Myanmar Heritage Trail Tourism Rally. During the Rally, a group of drivers will make a road trip through some of the lesser known places of Myanmar. Media will also cover the Rally to increase the visibility of the event.
The main purpose of hosting the event is to market and promote Myanmar for the benefit of the entire tourism industry. Through the Rally, MTM tries to increase the public awareness of lesser known tourist destinations in Myanmar, at home and abroad. The Rally is also meant to show Myanmar as an ecological tourism destination.
In recent years, the roads in Myanmar have been greatly improved. In the past, a lot of roads were inaccessible, especially during the green season. Nowadays, the roads in Myanmar are accessible year-round, which makes the green season an even better time to visit the country.
The Rally will start in Myanmar’s biggest city Yangon. The former capital is a lively city rising since the economic liberalisation of Myanmar. The most important sight of the city is the Shwedagon Pagoda, one of the most important Buddhist stupas in the world. Furthermore, Yangon is known for its colonial buildings in its downtown district, which is packed with food and book venders, open-air markets and temples, mosques and churches existing next to each other.
The first stop of the Rally will be Sagaing. A crest of green hills studded with white and gold pagodas marks the ‘skyline’ of Sagaing, a religious pilgrimage centre that resembles Bagan with elevation.
Afterwards, the route continues to Shwebo, which has been an important city in history as U Aung Zeya, the leader of little Moksobo Village revived Burmese prestige by fighting off both Manipuri and Bago-Mon armies. Rebranding himself King Alaungpaya,he transformed Moksobo into glittering Shwebo. Shwebo is locally famed for snakes and thanakha.
After Shwebo, the next stop is Wetlet. From Welet, the route continues to Indaw through Kanbalu and Kawlin. In Indaw, there is NATPAUK Elephant Camp which welcomes visitors to enjoy natural landscapes through various ecotourism services. Afterwards, the trip heads to Katha. Katha is well known for being the town where George Orwell was stationed as an imperial policeman in the 1920s; the author’s experiences in Katha provided the inspiration for his novel Burmese Days.
The next stop will be Banmauk which is home of Kadu and Kanan ethnic minorities. Then, the route heads to Butalin, Monywa passing through Pinlebu, and Yay Oo. From Budalin, Monywa, the route goes back to Yangon
The Myanmar Heritage Tourism Trail 2018 shows a wide variety of everything Myanmar has to offer to tourists.
Additional information and sources:
About Myanmar Tourism Marketing
Myanmar Tourism Marketing (MTM) aims to promote Myanmar as a sustainable tourism destination that can be visited the whole year round. It is part of the Myanmar Tourism Federation and is mainly privately funded by key members of the tourism industry in Myanmar. The MTM team is happy to assist press and media to publish more about tourism in Myanmar. Visit www.tourismmyanmar.org and follow us on www.facebook.com/myanmartm
For editors & journalists
Editors can request more images directly from Myanmar Tourism Marketing office.
Media queries and questions regarding this Press Release or future media trips or TV and film opportunities in Myanmar can be addressed to:
Htet Htet Lin
Myanmar Tourism Marketing
No. 204, Bo Myat Tun Road (Middle Block) Pazundaung Township
Tel: +959 977204456, 58, 59, 60
Mobile: +95 9 966 961079